For fitness studios
Make the first class easy to find and easy to book.
People choosing a studio search for the class, the level and the area. Start with the classes you want to fill and check what a newcomer sees.
What nearby customers search for
A newcomer usually searches for a type of class near them, often with a level or a time, and compares timetables before booking.
Example searches
- reformer pilates near me
- beginner yoga class
- hot yoga near me
- pilates class tonight
- barre class near me
What to grow
- Beginner and intro classes. The first booking that turns a visitor into a regular.
- Reformer and small-group sessions. Classes with limited places that are worth filling.
- Class packs and memberships. Repeat visits, sold through your booking app.
Booked visits
How a fitness studio sells
Class bookings through a booking app, plus memberships and class packs paid in advance. A newcomer usually books a single class first, so the path from a search to that first booking matters most.
What OwnerCue can read for a fitness studio today
Reads today
- The free competitor report: where you and up to three nearby rivals appear in the same Google searches, and what their pages show that yours do not.
- Website visits, the booking, order or call clicks you already track, and the searches you appear in, from Google Analytics and Search Console, read-only.
- Class bookings from your booking app's export, when it has a booking reference, when the booking was made, the class time, its status and the class name.
- Membership and class-pack payments from a sales export: one row per payment, with its date and amount.
Not yet
- Membership status, renewals and class-pack balances. Payments are read as sales rows only.
- A direct connection to your till, booking or order system. Fresha and Square come in as CSV files; other tools are not connected.
Every source and its status
| Source | Status | What it covers |
|---|---|---|
| Local competitor report | Available, free | Where you and up to three nearby competitors appear in the same Google searches, sampled around your area on phone and desktop, and what their public pages show that yours do not. Each report shows how many checks completed out of those planned. Sample businesses show sample data. |
| Weekly plan | Available in the pilot | Up to three supported actions a week, each with its reason, its evidence and a review date. Fewer, or none, when the evidence does not support more. |
| Google Analytics 4 | Available, read-only | Website visits and the events you already track, such as booking, order or call clicks. |
| Google Search Console | Available, read-only | The Google searches your website appears in, with clicks and impressions. |
| Sales and booking CSV import | Available, file import | Upload a sales or bookings export from your till, point-of-sale, booking or payment system. Its columns are matched to OwnerCue's fields and previewed first, and rows that cannot be read are set aside with a reason rather than guessed. |
| Google Ads | Available, read-only reporting | Your campaigns' spend, clicks and conversions as Google reports them. Reporting only: OwnerCue never creates, changes or pauses a campaign. |
| Fresha and Square | CSV import only | Export a CSV from Fresha or Square and upload it. There is no direct connection to either. |
| Other till, booking, payment and email tools | Not connected | Tell us what you use. We will say plainly whether OwnerCue can read it, before you rely on it. |
A Pilates studio that wants more first-time bookings
The owner picks beginner reformer classes and the neighbourhood around the studio.
The kind of finding the free report shows
Competitors link to online booking; none of your fetched pages does
The question
Can a newcomer who finds the studio in a search book a beginner class from its website?
The evidence
The three nearby studios in the report link to an online timetable with a booking button. This studio's timetable page lists the classes and asks people to send an email to join one.
The week's action
Add a booking link beside the beginner classes that opens the booking app at that class. Record the change and try the link from a phone.
What it will not show
How many newcomers booked, or stayed. That needs the booking app's export over several weeks.
Illustration of the kind of finding the free report can show, for a made-up business. No real business, customer result or point-of-sale connection is implied.
See what the report finds for your studio.
Run the free competitor report for one class and your area, then choose the improvement that fits this week.