For florists
Be the florist people find when the flowers must arrive today.
Flower searches often come with a deadline and an occasion: a birthday, a wedding, a funeral. Start with the occasions you want to serve and see where you show up.
What nearby customers search for
Searches name the occasion or the delivery and the area. Many people order from the first florist that looks able to deliver in time.
Example searches
- florist near me
- same day flower delivery
- sympathy flowers
- wedding florist near me
- flowers delivered today
What to grow
- Same-day delivery. Orders placed in the morning for the afternoon.
- Sympathy and funeral flowers. Orders that need care and a clear way to ask.
- Weddings and events. Planned work booked months ahead.
Walk-ins and orders
How a florist sells
Orders online, by phone and at the counter, many delivered the same day, plus wedding and event work agreed at a consultation. Some orders arrive through relay networks.
What OwnerCue can read for a florist today
Reads today
- The free competitor report: where you and up to three nearby rivals appear in the same Google searches, and what their pages show that yours do not.
- Website visits, the booking, order or call clicks you already track, and the searches you appear in, from Google Analytics and Search Console, read-only.
- A sales export from your online shop, till or payment system: one row per sale, with its date and amount.
Not yet
- Orders, delivery dates and occasions as records of their own. There is no order export yet; orders come in as sales rows.
- Which products or items sold. A sales export is read one row per sale; line items, products and categories are not read yet.
- A direct connection to your till, booking or order system. Fresha and Square come in as CSV files; other tools are not connected.
Every source and its status
| Source | Status | What it covers |
|---|---|---|
| Local competitor report | Available, free | Where you and up to three nearby competitors appear in the same Google searches, sampled around your area on phone and desktop, and what their public pages show that yours do not. Each report shows how many checks completed out of those planned. Sample businesses show sample data. |
| Weekly plan | Available in the pilot | Up to three supported actions a week, each with its reason, its evidence and a review date. Fewer, or none, when the evidence does not support more. |
| Google Analytics 4 | Available, read-only | Website visits and the events you already track, such as booking, order or call clicks. |
| Google Search Console | Available, read-only | The Google searches your website appears in, with clicks and impressions. |
| Sales and booking CSV import | Available, file import | Upload a sales or bookings export from your till, point-of-sale, booking or payment system. Its columns are matched to OwnerCue's fields and previewed first, and rows that cannot be read are set aside with a reason rather than guessed. |
| Google Ads | Available, read-only reporting | Your campaigns' spend, clicks and conversions as Google reports them. Reporting only: OwnerCue never creates, changes or pauses a campaign. |
| Fresha and Square | CSV import only | Export a CSV from Fresha or Square and upload it. There is no direct connection to either. |
| Other till, booking, payment and email tools | Not connected | Tell us what you use. We will say plainly whether OwnerCue can read it, before you rely on it. |
A florist that wants more sympathy orders
The owner picks sympathy flowers and the towns the shop delivers to.
The kind of finding the free report shows
Competitors have a page about sympathy flowers; none of your fetched pages does
The question
When someone nearby searches for sympathy flowers, can they find this florist and see how to order with care?
The evidence
Two nearby florists in the report have a page titled for sympathy flowers. This florist's fetched pages show sympathy arrangements only in a gallery, without a heading or a way to order.
The week's action
Write a sympathy flowers page with the arrangements offered, delivery to funeral homes, the order cut-off time and how to order. Record the change.
What it will not show
How many sympathy orders came from the page. Orders are read only as sales rows, and the occasion is not recorded.
Illustration of the kind of finding the free report can show, for a made-up business. No real business, customer result or point-of-sale connection is implied.
See where your shop shows up.
Run the free competitor report for one occasion and your area, then decide this week's change.