For nail salons
Get found for the nails people actually search for.
Nearby clients search for a service, not a salon name: gel, BIAB, a pedicure before a holiday. Start with the services you want more of and see where you show up for them.
What nearby customers search for
Someone looking for a manicure usually searches for the service and the area, often on a phone, and books from the result. These are the kinds of searches a nail salon can check.
Example searches
- gel manicure near me
- BIAB nails near me
- pedicure open Sunday
- nail art near me
- acrylic infills near me
What to grow
- Gel and BIAB manicures. Repeat appointments that come back every few weeks.
- Pedicures. Seasonal demand that rises before summer and holidays.
- Nail art and extensions. Longer appointments that deserve a page of their own.
Booked visits
How a nail salon sells
Mostly booked appointments, online or by phone, with some walk-ins for a quick polish. Clients come back every few weeks, so being easy to rebook matters as much as being found the first time.
What OwnerCue can read for a nail salon today
Reads today
- The free competitor report: where you and up to three nearby rivals appear in the same Google searches, and what their pages show that yours do not.
- Website visits, the booking, order or call clicks you already track, and the searches you appear in, from Google Analytics and Search Console, read-only.
- A bookings export, when it has a booking reference, when the booking was made, the appointment time, its status and the service.
- A sales export from your till, point-of-sale or payment system: one row per sale, with its date and amount.
Not yet
- Which retail products, such as polish or cuticle oil, sold. A sales export is read one row per sale, without line items.
- A direct connection to your till, booking or order system. Fresha and Square come in as CSV files; other tools are not connected.
Every source and its status
| Source | Status | What it covers |
|---|---|---|
| Local competitor report | Available, free | Where you and up to three nearby competitors appear in the same Google searches, sampled around your area on phone and desktop, and what their public pages show that yours do not. Each report shows how many checks completed out of those planned. Sample businesses show sample data. |
| Weekly plan | Available in the pilot | Up to three supported actions a week, each with its reason, its evidence and a review date. Fewer, or none, when the evidence does not support more. |
| Google Analytics 4 | Available, read-only | Website visits and the events you already track, such as booking, order or call clicks. |
| Google Search Console | Available, read-only | The Google searches your website appears in, with clicks and impressions. |
| Sales and booking CSV import | Available, file import | Upload a sales or bookings export from your till, point-of-sale, booking or payment system. Its columns are matched to OwnerCue's fields and previewed first, and rows that cannot be read are set aside with a reason rather than guessed. |
| Google Ads | Available, read-only reporting | Your campaigns' spend, clicks and conversions as Google reports them. Reporting only: OwnerCue never creates, changes or pauses a campaign. |
| Fresha and Square | CSV import only | Export a CSV from Fresha or Square and upload it. There is no direct connection to either. |
| Other till, booking, payment and email tools | Not connected | Tell us what you use. We will say plainly whether OwnerCue can read it, before you rely on it. |
A nail salon that wants more BIAB appointments
The owner picks one service, BIAB, and the streets around the salon.
The kind of finding the free report shows
Competitors have a page about BIAB; none of your fetched pages does
The question
When someone nearby searches for BIAB nails, do they find this salon, and can they tell it offers the service?
The evidence
Two of the three nearby salons in the report have a page titled for BIAB. This salon's fetched pages mention BIAB only as a line in the price list, with no page or heading of its own.
The week's action
Write a short BIAB page: what it is, how long it lasts, how long the appointment takes, and a booking link that opens that service. Record the change and test the link on a phone.
What it will not show
Whether the page brought in more BIAB appointments. That needs booking records over time, and a later change is reviewed as a change, not as proof.
Illustration of the kind of finding the free report can show, for a made-up business. No real business, customer result or point-of-sale connection is implied.
See what the report finds for your salon.
Run the free competitor report for one service and your area, then decide which improvement deserves this week.