A local visibility report is a set of observations. To interpret it, first ask which service or search query was checked, where the observation was collected and when it happened. A result for one service in one area should not become a claim about every service or every customer.
Look at coverage before the headline number
Suppose an example report planned six comparable checks and completed four. If a business appeared in the top three in two completed checks, the result is two out of four completed checks. The two unavailable checks are still unknown. Counting them as poor positions would make the result look more complete than it is.
Check that the competitors are relevant
Next, examine the competitor set. A nearby business may not be a useful comparison for the service you are reviewing. Relevance matters when you decide whether a difference deserves your time.
Ask for the reason behind a suggestion
A recommendation should connect a specific observation to a practical action. If you cannot understand that connection, ask for the reason before making the change. It is also valid for an assessed scope to show no supported gap. A report does not need to manufacture a task to be useful.
Keep visibility separate from sales
An observed search appearance does not establish that a customer booked, attended or paid. Use it to understand one part of discovery, then use suitable booking and payment records for the later parts of the journey.
The example figures above are synthetic. This guide explains the evidence rules OwnerCue's own report follows; it is not a study of customers.
